About
Gruby's New York Deli brings a slice of classic New York deli culture to Hilton Head Island, serving up hearty sandwiches, savory breakfast options, and comfort food favorites since 1986. Locals and visitors alike flock here for overstuffed pastrami, corned beef, and roast beef on rye — all piled high with that authentic deli flair you’d expect from a traditional New York-style spot. The vibe is friendly and unpretentious, with generous portions and a menu that’s sure to satisfy cravings any time of day.
Location
You’ll find this beloved deli at 890 William Hilton Parkway #85, Hilton Head Island, SC 29928, conveniently located in the Fresh Market Shoppes area. It’s an easy stop on your way through town — perfect for breakfast or lunch after a morning beach session, errands, or bike ride. Ample parking makes it fuss-free, and the casual, neighborhood feel fits right into the island’s laid-back lifestyle.
Must-Try Menu Items
Gruby’s menu blends classic deli staples with hearty island favorites:
- Pastrami on rye — thick-cut and piled high, a true New York-style classic that keeps customers coming back.
- Corned beef and roast beef sandwiches — tender, flavorful, and perfect with a side of house-made slaw or pickles.
- Breakfast sandwiches and bagels — ideal if you’re stopping in early for a savory start to your day.
- Soup, salads, and hearty sides — satisfying additions that round out any deli lunch.
Reviews also highlight fan favorites like the Club and French Dip sandwiches — generously portioned and packed with flavor.
Unique Features
What sets Gruby’s apart is its authentic New York-style deli spirit right in the Lowcountry:
- Generous portions and classic deli atmosphere — you get big servings and bold flavors at reasonable prices.
- Breakfast through lunch service — perfect for everything from a morning bite to a midday feast.
- Dine-in, takeout, delivery, and catering available — flexible options for every kind of visit.
- Friendly, neighborhood deli feel that often draws repeat customers and locals who want a reliable, delicious meal.
Vibe
Gruby’s embodies classic deli comfort with a warm, down-to-earth vibe. Inside, you’ll find a casual, welcoming space where regulars and first-timers alike dig into hearty sandwiches, bagels, and breakfast favorites. The atmosphere isn’t fancy — and that’s part of the charm — but the focus on authentic, satisfying deli food keeps people coming back. Expect big flavors, generous portions, and the kind of laid-back island energy that pairs perfectly with a satisfying lunch between beach and errands
